Attracting attention at first glance within the cosmetic industry is making sure your packaging is a visual representation of your brand, it stands out, is memorable and quick to be notice. Even if your product offers the absolute best product that your potential consumer is looking for, if the design is not striking, they will …

Reducing plastic pollution and helping the environment is becoming more important to the consumers wants and needs within the beauty industry. So what steps do consumers need to follow to recycle correctly and how do they recognize packaging as recyclable?